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Female Shopping Statistics (online and offline)

Female Shopping Statistics (online and offline)

Women buying power is really important for most business, with many more women leading home economies than ever before. Women purchasing decision power is very important to many industries. Although it is reported that In the past year, men have reported spent 28% more than their female counterparts online.

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Effectiveness of TV Advertising (with Statistics)

Effectiveness of TV Advertising (with Statistics)

Television advertising for many years was the favourite format for both companies and advertisers. Tv commercials have also become a creative and original way of presenting products. Award such add on, acknowledge some of the best ads and agencies each year. But how effective television advertising is?

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Billboard Advertising Costs (2019 Rental Prices)

Billboard Advertising Costs (2019 Rental Prices)

Billboard advertising remains very effective today. In spite of technology and digital media taking over most advertising formats, billboards are still very popular among companies and marketers too. Actually four of the 10 biggest billboard spenders are tech companies (Apple, Google, Amazon, and Netflix). Billboards work very well because they are perceived as helpful by consumers, are trusted and more memorable than digital and print advertising.

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Advantages and Benefits of Television Advertising

Advantages and Benefits of Television Advertising

Television advertising has been running since the first commercials were aired at the 1940s when the first official paid tv ad appeared in the USA on July the 1st, 1941, over the station WNBT. Since then television advertising has been very influential on consumers mind and has had a lot of power on markets. It has been very popular among marketers and even in the technological era, it still remains very relevant and effective as a marketing tool.

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Top OOH Advertising Statistics

Top OOH Advertising Statistics

OOH advertising refers to all the advertising spot which consumers are exposed to when they are away from home. Out of home advertising is probably one of the oldest marketing formats and has been around for over 4 centuries. Billboards are probably the most known examples of out of home advertising although currently there are lots of different things which serve as OOH to place ads, such as aeroplanes, digital screens on locations where there is a huge volume of people passing by, buses, taxis…

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Top Print Advertising Statistics that will blow your mind

Top Print Advertising Statistics that will blow your mind

Since the internet is literally changing the way we interact, discover and communicate with businesses and organizations, it has given the impression that traditional formats such as newspapers and magazines have become obsolete and irrelevant from a marketing point of view. Needless to say that more and more people are turning to digital formats however traditional advertising formats such as magazine, billboards and direct mail are still relevant and effective when it comes to marketing and brand promotion.

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Top radio advertising statistics UK and USA

Top radio advertising statistics UK and USA

Radio advertising has recently changed over the past few years as it is undergoing a process of digitalization. The Internet has changed the way we consumed information and entertainment, this has provided companies with platforms to deliver radio content in more different formats such as podcasts and streaming services. And it is facing big challenges currently such as the fact that Generation Z is using other services such as YouTube and Spotify to discover music.

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Top Billboard Advertising Statistics

Top Billboard Advertising Statistics

Billboard advertising refers to large banners of advertising space places outdoors or in public places. It is also called a hoarding in the United Kingdom and other parts of the world. These large structures are more commonly found in motorways and areas with high traffic of people. Typically they are appealing to the general public by conveying witty slogans or outstanding images in an attempt to drive attention.

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Sales Funnel Stages

Sales Funnel Stages

I have some clients who come to me and said: “I have a website and running ads online but I don't have any results”. This is a very common case that could be involved multiple reasons behind it. But it always comes down to one thing: building a digital sales funnel. Advertising alone will not bring your customers on a silver plate. Digital customers are savvier than brick and mortar ones and need. Therefore you should create a buying journey to ensure you convert as many visitors as possible. On this article, I will show you how to build an effective digital sales funnel. .

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What does an advertising agency do?

What does an advertising agency do?

An advertising agency employs several marketing and promotional channel to create effective strategies that are intended to increase their clients’ market share, increase revenue or build brand awarenes.

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OOH Advertising - The Ultimate Guide

OOH Advertising - The Ultimate Guide

OOH or Out-of-Home advertising is probably the oldest advertising channel and has been around since the earliest days of advertising. OOH refers to any media channel that targets consumers when they are on the go, outdoors or in public places, the most common examples of these are transit advertising, street furniture and shopping centres.

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