Since the rise of the internet, digital advertising has grown up to become the preferred choice of marketers and advertisers, leaving the so-called traditional marketing channels aside.
However, bus advertising remains as effective as ever before and still plays an important role that should not be disregarded.
People spend 70% of their time outdoors
Statistic – Fact
- 1. What is Bus advertising?
- 2. Types of bus advertising
- 3. Bus advertising statistics
- 4. Why bus advertising
- 5. How does bus advertising work
- 6. Most creative ad examples
- 7. Top Media Advertising
1. What is Bus advertising?
Bus advertising belongs to the so-called OOH section of advertising (out-of-home) which refers to any promotional materials that aim to catch customers outdoors or when they are not at home.
There are multiple OOH advertising possibilities such as billboards, street furniture, stadiums…
Bus advertising descends from the same tactics used in tramcars in the early 20th century. Since then it has not seen many changes, from hand-painted banners to printed ones, however, today bus advertising is seeing a bigger change: digital banners on the bus.
The digitalization of bus advertising would involve cheaper production costs, wider control over times and campaign length and more flexibility on content but soon it will allow video banners on the bus.
2. Types of bus advertising
There are three main types of bus advertising: tickets, interiors and exteriors. You could probably place an ad anywhere on a bus from ceiling, seats to even doors.
Either way, all of them will fall within any of these three types which we will explore in detail.