OOH or Out-of-Home advertising is probably the oldest advertising channel and has been around since the earliest days of advertising. OOH refers to any media channel that targets consumers when they are on the go, outdoors or in public places, the most common examples of
An advertising agency employs different marketing and promotional channels to create effective strategies that are intended to increase their clients’ market share, increase revenue or build brand awareness.
Since the internet is literally changing the way we interact, discover and communicate with businesses and organizations, it has given the impression that traditional formats such as newspapers and magazines have become obsolete and irrelevant from a marketing point of view.
Radio advertising has recently changed over the past few years as it is undergoing a process of digitalization. The Internet has changed the way we consumed information and entertainment, this has provided companies with platforms to deliver radio content in more different formats such as
OOH advertising refers to all the advertising spot which consumers are exposed to when they are away from home. Out of home advertising is probably one of the oldest marketing formats and has been around for over 4 centuries.
Billboard advertising refers to large banners of advertising space places outdoors or in public places. It is also called a hoarding in the United Kingdom and other parts of the world. These large structures are more commonly found in motorways and areas with high traffic
Billboard advertising remains very effective today. In spite of technology and digital media taking over most advertising formats, billboards are still very popular among companies and marketers too.
Television advertising for many years was the favourite format for both companies and advertisers. Tv commercials have also become a creative and original way of presenting products.
In spite of the recent close-downs in the UK high street and companies over 200 years old such as Debenhams are going bankrupt, the internet sales have been growing consistently year after year since 2006.