OOH or Out-of-Home advertising is probably the oldest advertising channel and has been around since the earliest days of advertising. OOH refers to any media channel that targets consumers when they are on the go, outdoors or in public places, the most common examples of these are transit advertising, street furniture and shopping centres.
- What is OOH Advertising?
- Types of OOH Advertising
- OOH statistics and figures to make you a pro
- 75 % of travellers and commuters have seen a digital billboard in the last 30 daysStatistic – Fact
- 71% of consumers said that digital billboards stand out better than online banners.Statistic – Fact
- 25 million – place-based screens in the United StatesStatistic – Fact
- Over 7,800 digital billboards are currently active in the USStatistic – Fact
- 5 % of ad budgets go to OOHStatistic – Fact
- OOH is 382%– more effective at driving online activity as opposed to television engagement rateStatistic – Fact
- OOH’s rank, behind digital, in the fastest-growing forms of advertising worldwide – picture st the topStatistic – Fact
- $3.79 ROI for retailers per every $1 spent on Out-Of-Home advertising
- The future of OOH advertising
- 1. Specially Controlled Areas
- 2. Removal of “deemed consent”
- 3. The discontinuance of a particular advertisement or the use of a particular ad site.
What is OOH Advertising?
OOH advertising companies vary in size from public, international corporations to small privately held agencies and independent family-owned businesses. The largest markets in Europe are the United Kingdom and France, first and second respectively.
According to Outsm