OOH or Out-of-Home advertising is probably the oldest advertising channel and has been around since the earliest days of advertising. OOH refers to any media channel that targets consumers when they are on the go, outdoors or in public places, the most common examples of these are transit advertising, street furniture and shopping centres.
OOH advertising refers to all the advertising spot which consumers are exposed to when they are away from home. Out of home advertising is probably one of the oldest marketing formats and has been around for over 4 centuries.
Billboard advertising refers to large banners of advertising space places outdoors or in public places. It is also called a hoarding in the United Kingdom and other parts of the world. These large structures are more commonly found in motorways and areas with high traffic of people.
Billboard advertising remains very effective today. In spite of technology and digital media taking over most advertising formats, billboards are still very popular among companies and marketers too.
All the advertising statistics you need to know before you start any campaign. This article is a collection of the most relevant advertising statistics that you will give a deep understanding of how different advertising channel such as television, radio and PPC work so you can make the best choice for your campaign. Different channel works for different audiences and some might not be adequate for your product.