Television advertising has been running since the first commercials were aired at the 1940s when the first official paid tv ad appeared in the USA on July the 1st, 1941, over the station WNBT.
OOH or Out-of-Home advertising is probably the oldest advertising channel and has been around since the earliest days of advertising. OOH refers to any media channel that targets consumers when they are on the go, outdoors or in public places, the most common examples of these are transit advertising, street furniture and shopping centres.
An advertising agency employs several marketing and promotional channels to create effective strategies that are intended to increase their clients’ market share, increase revenue or build brand awareness.
Since the internet is literally changing the way we interact, discover and communicate with businesses and organizations, it has given the impression that traditional formats such as newspapers and magazines have become obsolete and irrelevant from a marketing point of view.
I have some clients who come to me and said: “I have a website and running ads online but I don’t have any results”. This is a very common case that could be involved multiple reasons behind it. But it always comes down to one thing: building a digital sales funnel.
Radio advertising has recently changed over the past few years as it is undergoing a process of digitalization. The Internet has changed the way we consumed information and entertainment, this has provided companies with platforms to deliver radio content in more different formats such as podcasts and streaming services.
OOH advertising refers to all the advertising spot which consumers are exposed to when they are away from home. Out of home advertising is probably one of the oldest marketing formats and has been around for over 4 centuries.
Billboard advertising refers to large banners of advertising space places outdoors or in public places. It is also called a hoarding in the United Kingdom and other parts of the world. These large structures are more commonly found in motorways and areas with high traffic of people.
Billboard advertising remains very effective today. In spite of technology and digital media taking over most advertising formats, billboards are still very popular among companies and marketers too.
Television advertising for many years was the favourite format for both companies and advertisers. Tv commercials have also become a creative and original way of presenting products. Award such add on, acknowledge some of the best ads and agencies each year. But how effective television advertising is?